They may not be a well-known high street brand, but Queensland start-up company Empower Promotions has huge aspirations for their socially accredited tee shirt.

The company has spent the last 12 months piecing together an international supply chain that can demonstrate social and environmental accountability for every step of their tee shirt’s manufacture.

Starting from cotton farms in Africa to final custom printing in Australia. A story they are proud to share.

Their tee shirt is a fitting product demonstration for next week’s international Fashion Revolution Week (24th- 30th April); a global campaign demanding greater transparency of our clothing origins to bring about a fairer, safer, and cleaner fashion industry.

The week symbolically coincides with the fourth anniversary of the tragic collapse of the Rana Plaza clothing factory in Bangladesh where 1,138 garment workers were killed as a result of negligent management and exploitative work conditions.

Founder and Managing Director, Ian Kikkert comments “too often we don’t think about the consequences of our purchasing decisions.

There is a disconnection between the things we buy and the recognition that real people are involved with making those items somewhere in the world.

If you are paying less than the price of two or three cups of coffee for a shirt, there’s probably a good chance someone overseas is paying the price for it.

Every shirt has a story. For most shirts you’ll never know what it is. That’s the big difference with our shirts. We hope people will see the value of this, and will get behind our current crowd funding campaign to kick start our initial manufacturing run”.

Source: Empower Collection