Eva Mendes for Calvin Klein . . and boy, what a bod!

pics: Steven Klein, 2009

Calvin Klein unveiled the brands Fall 2009 global advertising campaigns for Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear which will each be seen in a mix of media around the world.

Shot by photographer Steven Klein in the desert in Palm Springs, California, both the Fall 2009 Calvin Klein Jeans and Calvin Klein Underwear campaigns feature the actress Eva Mendes and model, Jamie Dornan.

The dramatic black and white campaign (which was unveiled in North America and Europe 2 months ago, in time for autumn/winter unveiling) is being featured in global print and outdoor advertising with the Jeans campaign featuring the new Calvin Klein Jeans Body_ a new pair of jeans for men and women, uniquely designed for a more contoured and ‘shape enhancing’ fit.

The 35-year-year-old, 165cm tall Ms. Mendes is featured in the current Calvin Klein Underwear campaign as well as in the Calvin Klein Secret Obsession fragrance campaign.

Mr. Dornan has been featured in two prior Calvin Klein Jeans advertising campaigns, alongside Kate Moss (Fall 2006) and Natalia Vodianova (Fall 2004).
“I have a long-standing relationship with the house and I’m thrilled to extend my association and now be a part of the new Calvin Klein Jeans and Calvin Klein Underwear campaigns,” says Ms Mendes.

“I loved shooting with Steven Klein and we had a great time on-set with Jamie. I think that the creative for both campaigns is really exciting and fresh.”

This campaign, like all of those for the group, were produced under the creative direction of CRK, Calvin Klein Inc.’s in-house advertising agency, working with consulting creative director Fabien Baron, of Baron + Baron.