FENDI, renowned Italian luxury house since 1925, enhances its presence in Australia, with the celebration of the opening of its first Sydney boutique in the heart of the Westfield CBD precinct.

Silvia Venturini Fendi, Creative Director for Accessories, Menswear and kidswear, and Pietro Beccari, Chairman and CEO came from Rome to attend this occasion.

Other attending guests included; Leila George, Kit Butler, Margaret Zhang, Zac and Jordan Stenmark, Maddison Brown, Collette Dinnigan, Ksenija Lukich, Megan Hess and Hayden Cox.

To celebrate the opening, FENDI also welcomed the arrival of two celebrity guests – the FENDIRumi.

Two metres of furry fun created by FENDI, the Fendirumi pay homage to the Japanese phenomenon of kigurumi mascots. Inspired by the Qutweet bag charm, the sweet, girly-pink Piro-chan has large yellow eyes, a blue crest and features the FENDI logo.

Bug-kun is boyish blue, with an attitude, and is inspired by the much-loved Bag Bugs charm with its yellow crest and double FF logo.

Guests were invited for a cocktail experience within the new boutique. Inspired by its Roman roots and designed to reflect the highest level of FENDI sophistication, the store boasts a refined and grandiose atmosphere which pervades the boutique, whilst an obsession for design details, true to the spirit of the House, reflect FENDI’s standards of in store design and create a space that perfectly balances tradition with innovation, representing FENDI’s harmonious dialogue between Roman heritage and the modernity of avant-garde design and art.

Ushered from the boutique to two hatted, Bennelong Restaurant, guests were greeted by Silvia Venturini Fendi, and Pietro Beccari, and enjoyed a custom menu designed by Peter Gilmore.

In celebration of the first standalone Sydney boutique, FENDI has launched an exclusive collection of canvas fabric bags in the brand’s iconic logos-non-logos Pequin.

The special celebrative collection consists of the iconic Fendi Peekaboo and the new Kan I bag that was first presented in the Resort 2017 Collection.

In its new Sydney home, FENDI Westfield boutique carries full line of Women’s and Men’s Collections designed by Karl Lagerfeld and Silvia Venturini Fendi.

Source: Fendi