In the year of the 10th anniversary of the launch of the iconic Peekaboo bag, FENDI unveils the second chapter of its #MeAndMyPeekaboo project involving iconic related women from around the globe.

Following the first chapter, a video and image campaign featuring Silvia Venturini Fendi, FENDI Creative Director for Accessories, Menswear and Kidswear and her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi, this one now focuses on five international couples of women.

Mothers and daughters, or sisters, they are the protagonists of intimate and unexpected images and short videos, which will be released on FENDI’s social networks starting from July 10.

A silent and discreet character, the legendary FENDI Peekaboo bag shines in the images in several variations, from the classic regular style to the mini and micro options.

For the first time Kim Kardashian and Kris Jenner, along with Kardashian’s daughter North West, shot in Los Angeles, will show their special connections. They star in candid and spontaneous shots, which instead of focusing on their public images, capture their most authentic and intimate personality. The frames create a sort of family album offering an unseen, unexpected point of view on their relationship.

Source: FENDI