FENDI celebrates its long-lasting bond with the world of cinema through an innovative and surprising exhibition which explores in a digitally and immersive way the relationship between FENDI and the cinema, inaugurating during the Rome Film Fest.

Entitled FENDI STUDIOS, the exhibition will be held at Palazzo della Civiltà Italiana, the new headquarters of the Roman Maison, turned – for the occasion – in different cinema studios composed by a series of interactive movie stages including also a real cinema.

“Cinema has always been an important part of our family life and of our brand. Indeed, FENDI has always had a deep bond with Cinecittà. As part of the creative and artistic side of Rome, the Fendi sisters have been involved in collaborations which today can be considered groundbreaking.

Approached by world famous costume designers, such as Piero Tosi and Milena Canonero, they created furs and costumes for memorable cinema productions. We have worked alongside the greatest directors of yesterday and today, from Luchino Visconti to Wes Anderson, from Martin Scorsese to Giuseppe Tornatore, and we still continue to do so.

This exhibition is a way of celebrating in a very innovative way a relationship based on affinities and nourished by the desire to experiment, to tell stories and to make dreams come true,” states Silvia Venturini Fendi, Creative Director for Accessories, Menswear and Kidswear at FENDI.

The natural passion between FENDI and the world of cinema is made up of glamour and creative dynamics. FENDI STUDIOS is an invitation to discover FENDI’s long lasting relationship with the cinema world, yet in a modern and contemporary way. Through decades, FENDI has manufactured several outfits, accessories and fur pieces for international movies, from Italian new wave to American blockbusters, from there the idea to feature those movies in one unique exhibition.

This costumes and accessories collection will be displayed and presented in the several rooms of this exhibition showcased at Palazzo della Civiltà Italiana, which is itself linked to cinema history, theatre of movies like Boccaccio ‘70, Titus, Zoolander II, to name a few.

The exhibition invites the visitors to immerse into a digital experience where they can interact and reinvent the movies, by entering “into the scenes” and being themselves the protagonists, discovering at the same time FENDI’s iconic pieces.
They can take selfies and share in real time this unique experience.

A vintage Italian style cinema ticket kiosk welcomes visitors in this glamorous world followed by the Introduction wall that narrates the key phases of the exhibition. The different areas then define a multi-sensory path, composed by a series of interactive movie ‘studios’ that reflect the most iconic FENDI costume and accessory creations for the cinema world.

The first ‘studio’, Easy Riders, is inspired by famous car scenes, with a green screen and a real car, it lets visitors take action as Madonna in Evita, Tilda Swinton and in The Grand Budapest Hotel, Barbara Carrera in Never Say Never Again and Rebecca Romijn in Femme Fatale. In A Room with a View, using a giant mirror, you are projected in slow-motion into a New York City façade, as Cate Blanchett in Blue Jasmine, Meryl Streep in The Devil Wears Prada, Michelle Pfeiffer in The Age of Innocence and Sarah Jessica Parker in Sex and the City.

Palazzo della Civiltà Italiana, in the years filmed by Rossellini, Antonioni, Fellini and many others, is the star of The Palazzo of Desires together with the movie Titus featuring Jessica Lange, where visitors’ faces are projected into a scale model of FENDI’s headquarters. An infinity mirrored corridor captures the public while entering FENDI’s Adventures in Tenenbaumland ‘studio’, featuring iconic scenes from The Royal Tenenbaums with Gwyneth Paltrow.

The visitors then walk in Every Princess Needs to Rest, a comfortable lounge area featuring FENDI pieces of Sharon Stone in Catwoman, A Golden Boy and Basic Instinct 2, Monica Bellucci in How Much Do You Love Me?, Marisa Berenson in I Am Love, the Bond girls in Die Another Day, Gudrun Landgrebe in The Berlin Affair, Catherine Deneuve in Princesse Marie and Amber Kuo Cai Jie in the Chinese film series Tiny Times.

At the end of the digital experience path, the exclusive FENDI Cinema, a real movie theatre, will be showing the selection of movies featured in the exhibition, together with many others that go back to the relationship between FENDI and the cinema, as Marie Antoinette by Sofia Coppola, The Legend of 1900 by Giuseppe Tornatore, The Godfather Part III by Francis Ford Coppola, as well as the movie Making Dreams: Fendi and the Cinema by Antonio Monfreda and Patrick Kinmonth, produced by FENDI in collaboration with Cinecittà Studios in 2013, filmed in its spectacular movie sets by night starring iconic FENDI cinema furs.

For more information and movie theatre bookings please visit www.fendi.com.