This Friday, September 8 2017 SEPHORA globally will launch the biggest beauty brand of the year, FENTY BEAUTY by RIHANNA.

In a world-first launch, the SEPHORA Australia stores will open their doors and reveal the range at 9.00am AEST. One lucky SEPHORA Australia customer will be the first person (other than Rihanna herself) to get their eyes and hands on the top-secret FENTY BEAUTY range.

With all nine SEPHORA stores launching at 9.00am, SEPHORA Chadstone and SEPHORA Pitt Street, Sydney is the location beauty-lovers and Rihanna fans need to be for the big Australian launch party.

As it will be launching at the same time worldwide, Australia will be the FIRST market globally to make a sale of FENTY Beauty worldwide.

We anticipate huge crowds in Sydney, Melbourne and the Gold Coast with hundreds of beauty addicts and Rihanna fans queuing throughout the day to be the first person to purchase Fenty Beauty.

Source: Fenty Beauty