While red does make up for around a third of Ferrari sales around the world, it is followed by silver and black with white being a colour Appleroth says is trending ‘upwards.’
“Enzo Ferrari used to say a different Ferrari for every Ferrari-ista, as globally we don’t want two cars to be the same.
“We have invested in our dealerships so each one has a tailored made, personalisation area.”
Of course, if you are spending anything from $400,000 to $2.5 million on a Ferrari you may choose to go elsewhere to have it painted pink once you have driven it out of the dealership. But at this point, there won’t be any pinkies brm-brm-brm-ing out of a showroom anytime soon.
“Every Ferrari is customised, personalised or bespoke,” says Mr Appleroth.
“There are many different levels of personalisation from sitting in the dealership and working through all of your options to the tailor-made progamme where you fly to Italy to the factory in Maranello and sit in the atelier and work out your specifications.
“And there is the one-off program where it starts with the chassis and everything is completed around your specifications. But they are very, very rare. Eric Clapton has one like that.”
Mr Appleroth says the car brand produces an ongoing book with all designs from all over the world so they can see what some of the trends and what some cultures are doing when it comes to design.