Ferrari has announced the #FerrariDrivenWomen initiative, to celebrate successful, determined, and inspiring women in Australia and New Zealand.

The initiative is designed to provide Ferrari owners, potential owners and inspirational female business leaders with pure driving pleasure and adrenaline-packed challenges. The official program – which kicked off with an inaugural preview event in Sydney – included track days across Australia and New Zealand, unique drive programs, bespoke luxury events, and a dedicated video content series.

The kickoff event was attended by female Ferrari clients and Fox Sports presenter, Jessica Yates; renowned business woman, Roxy Jacenko; founder of Rescu.com.au, CEO Rescu Academy and author, Bahar Etminan; writer and editor, Noelle Faulkner; and founder of the female-focused luxury automotive publication Madam Wheels, Jacquie Hayes.

Ferrari hopes that gathering together these successful, determined and passionate female leaders will encourage more women to get into the Ferrari driverโ€™s seat and also uncover and nurture a female motor racing talent that will go on to become the first #FerrariDrivenWomen driver to race with Ferrari in for the Ferrari Challenge series in 2019.

The launch of #FerrariDrivenWomen coincides with the recent of the exhibition โ€œIl Rosso & il Rosa โ€“ Women and Ferrarisโ€ at the Enzo Ferrari Museum in Modena, Italy, which highlights the many successful female leaders in business, entertainment, and sport that have been attracted to beautiful and iconic Ferrari models throughout the years. The exhibition gathers together features some of the cars most loved by unforgettable female characters.

The enthusiasm first took off in the 1950s when Ferrari became a glamorous icon inseparably paired with the stars of cinema: Anna Magnani and the 1951 Ferrari 212 Inter, chosen by Anna Magnani and Ingrid Bergman; the 250 GTO of 1962, a favourite of French rally driver Annie de Montaigu; and the 250 LM of 1963, chosen by American actress Jayne Mansfield.

Source: Ferrari