Swedish heritage outdoor brand Fjällräven has opened its Australian flagship store in Sydney, at 38 York Street, Sydney CBD, 2000.

Sydneysiders will be able to experience the brand and its products in a concept store environment, having only been accessible via select independent retailers, the Melbourne store and fjallraven.com.au previously.

The store aims to bring a little piece of Sweden to Sydney, with durable gear in classic Scandinavian designs made in sustainable materials (think recycled wool, recycled polyester & PFC-free waterproofing) to inspire individuals to get out into nature. The store will feature a complete range of the best-selling and iconic Kånken rucksack and daily fika will be on offer those who want a little break from the busy Sydney streets.

Susan Park, ANZ Brand Manager for Fjällräven says, “We have been looking forward to opening this store for a long time now and we’re so pleased to now be able to offer the Fjällräven experience here in Sydney. Fjällräven is perfect for design conscious Sydneysiders looking for a sustainable, non-fast fashion solution for their active lifestyles. Whether it’s a weekend hike or a ski trip or just something functional for your everyday commute, there is truly something for everyone. The store will offer a tailored range of our award-winning outdoor apparel and equipment with our knowledgeable team to offer their expertise & advice.”

To celebrate the launch Fjällräven are giving away a $500 store voucher. Just visit the store before October 1 and upload a post to Instagram (tagging @fjallraven_au and hashtaging #FjallravenAU) to go into the running to win.

Source: Fjällräven