Global fitness leader Reebok and Gigi Hadid are bringing the brands largest women’s campaign #BeMoreHuman to Sydney, to empower females across Australia to create positive change for themselves and the world around them.

On the 16th of November, Reebok will host a two-part event at Carriageworks, to celebrate women who are kicking the door down to let change in.

The event will begin with invited guests experiencing an immersive women’s event revealing an Australian-first glimpse at Reebok’s latest collection and campaign messaging.

To close the event, guests will sit down to an intimate brunch and discussion featuring Gigi Hadid and a soon to be announced line up of leading Australian women who will share their perspectives and stories on overcoming the physical, mental and social barriers that stand in their way. Gigi will also be launching her exclusive Reebok collaboration on the day.

As an inspiration to women across the world, Hadid empowers women to be fearless in their pursuit of what they really want in life. “I always try where I can to step out of my comfort zone, I think being more human is realizing no one wakes up feeling like a superhero. You have to find things on a daily basis that inspire you and that make you happy and feel creative, feel like you want to get out in the world and make a difference.” – Gigi Hadid


Reebok is not only revisiting its heritage of being a women’s-focused brand, but more importantly, celebrating strong women with powerful voices, who are inspiring others to action – at a time when action is needed!

“Celebrating women is nothing new for Reebok… and we’re still at it today,” said Arnna Johnstone, Reebok Pacific’s Senior Brand Manager. “It’s an amazing time for the Brand as we launch the latest evolution of our ‘Be More Human’ campaign. It is represented by a diverse mix of women who are each making positive changes to the world in their own unique way and in turn, inspiring others to be the best version of themselves, physically, mentally and socially. Creating positive change is fundamental to the Reebok brand.”

Featured in the global campaign are artists and athletes including Gal Gadot, Danai Gurira, Gigi Hadid, Ariana Grande, Nathalie Emmanuel and local Athletes Tia Clair Toomey & Kelly Cartwright, who each tell their own personal story of overcoming barriers to become their best self. They are featured alongside women who have built organizations that are empowering females and making history, including Reese Scott, Founder of Women’s World of Boxing; Shannon Kim Wagner, Founder of the Women’s Strength Coalition; Jenny Gaither, Founder and CEO of Movement Foundation; and Yelda Ali, Founder of Camel Assembly.

Source: Reebok