150 Australian media, influencers and VIPs have descended upon Sydney’s heritage listed venue, The Mint, to celebrate the launch of the new Giorgio Armani fragrance, Si Passione.

The crowd was graced by an appearance by Australian actress and face of the Si fragrances by Giorgio Armani, Cate Blanchett. Arriving in an all-white Giorgio Armani suit, Cate Blanchett – the very embodiment of this iconic fragrance brand – has been the face of the Si fragrances since launching in 2013.

Cate Blanchett welcomed the guests to the evening, before moving to the media wall for exclusive shots against the carnation red backdrop. Post-welcome, guests enjoyed an exclusive performance by Australian music artist, Annie Bass.

The evening was one of pure beauty – the key fragrance notes of Giorgio Armani Si Passione caught Sydney’s Autumnal air while guests sipped on champagne and mingled amongst the A-list crowd.

Source: Giorgio Armani