Gucci Décor brings the eclectic, romantic aesthetic of the House to life through a collection of furniture, furnishings and decorative items with which customers can dress their own spaces.

Rooted in Gucci’s magpie attitude to design, the pieces in the Gucci Décor Collection display a multitude of motifs now familiar from the House’s catwalk. The effect is one of a surprising, joyous combination of hue, pattern and design, where there are no rules.

Pieces of text make occasional appearances and the influence of the Gucci Garden lexicon is ubiquitous, with flora blooming abundantly and creatures appearing everywhere, whether on chairs, cushions or teapots. There is no intention here to prescribe a particular interiors look, but instead, Gucci seeks to provide elements that allow for living spaces to be customised.

At the heart of this collection is a commitment to craft and the artisanal skill associated with Italian makers, as well as a desire to celebrate the rich culture of Italian art. This is epitomised in a series of handsome vases, decorated with House slogans and patterns, and with decorative snakes for ‘handles’. The vases are produced by Richard Ginori, the renowned Florentine company founded in 1735.

With access to the skills of this historic porcelain factory, Gucci has been able to develop a range of pieces that make use of difficult processes of ceramic firing that require manual adeptness and a high level of expertise. Many of Gucci’s ceramics also necessitate the use of hand-painting – the black snake handles on the vases, for example, require approximately five hours to complete.

Another new and important development is the arrival of a capitonné porter’s chair in coloured leather or velvet, with a drawer at the bottom, based on the high-backed and canopy-covered chairs used in England, and later in 16th–century France, in which servant gatekeepers used to sit in the entrances of great houses.

This armchair is entirely made by Tuscan artisans and is characterised by its backrest, which gives it an ‘egg’ shape. It takes 28 hours to make the capitonné backrest, and 64 hours to complete the entire chair. The drawer in each model is upholstered with a Gucci jacquard fabric taken from previous House ready-to-wear collections.

As well as the vases, new additions to the ceramics include an expansion of the range of mugs and candle holders. New designs feature cats, a ‘stage-curtain’ image and a jewel pattern. Text-based designs also make an appearance, with the ‘Maison de ‘l’Amour’ and ‘Urtica Ferox’ graphics in evidence. The new candle holders are larger than those that featured when the collection was launched.

Three-dimensional snakes now materialise on the lids of the candle holders, the black ones requiring hand-painting. All these pieces augment Richard Ginori-made crockery that features the green-on-white Herbarium floral print, which now sees additional models added to the set (including plates, bowls, cups and saucers, jugs, a coffee pot and a soup tureen).

The porcelain scented-candle holders display House patterns: the Herbarium floral print is here, as are geometric patterns and the ‘star eye’ design. There is also a model in a striking solid pink with ‘Gucci’ written in gothic black script. Animals from the Gucci Garden – bees, butterflies and cockerels – are rendered in porcelain in 3D and are attached to the pot lids.

There are also ceramic incense holders where 3D stag beetles and bees support incense sticks, which come as sets of one scent, packaged in a Gucci box. The five scents – created for both candles and incense – are intended for a discerning olfactory palette and include notes of ancient damask rose, birch, beeswax, freesia, leather and salt.

The collection offers a new selection of vividly decorated folding metal tables. A tiger print, the Gucci kingsnake design and the ‘Urtica Ferox’ motif are now featured on these, and there is also a new style of small table where folding metal legs support a separate ‘chiselled’ decorated tray. These trays are also available separately, and act as a canvas for many House floral, animal and text designs.

These tables and trays exemplify the imaginative and practical notion that if you have furniture and decorative items that are easily moveable, you can constantly dress and re-dress your environment with ease.

A vanity seat in a bright floral jacquard with silver details was the only upholstered chair at launch, but now, in addition to this, there are two new armchairs, as well as the aforementioned porter’s model. One is plush, with decorative upholstery, wing arms and a tasselled fringe, while the other is lower and deeper. The covering available for these new models ranges from a printed linen floral, to decorative jacquard fabrics, to a GG jacquard in dramatic colours.

The two styles of beech-wood dining chairs – high-backed, with lacquered, colourful frames and padded seats displaying a number of House motifs, like the cat, tiger, Staffordshire ceramic dog, moth, bee and roaring tiger – have some new versions among their number, with fresh seat-pad designs. The colourful GG jacquard fabric makes an appearance here, too.

The sumptuous cushions of the collection, which come in a variety of different shapes and thicknesses, some with tassels, some with border trim, are now augmented by the addition of a large range of cushions featuring cross-stitched designs on a velvet or blended wool background. A tiger’s head, teddy bear, the ‘Maison de l’Amour’ text and illustrations of Creative Director Alessandro Michele’s two Boston terriers, Bosco and Orso, are among the motifs that adorn these.

Other new cushions have a GG pattern in silk jacquard. As with the existing cushions in the collection – where the fronts come in rich velvet and are decorated with designs like roses, snakes and tigers, and the backs feature dazzling jacquards – the new cushions also have contrasting, though more subdued, backs in moiré or linen.

For those who want to make a particularly strong decorative statement, there are a number of ornamental folding screens, created to partition living spaces, covered in patterned fabric or lurex jacquard.

Finally, there is a range of unconventional wallpapers in vinyl, paper, or silk. A postcard design taken from the pre-fall 2017 fashion collection sits alongside a floral pattern that featured on fall/winter 2015-16 garments. One wallpaper has repeating roaring tiger heads, while another, large white swans on a hot pink background. The Herbarium print is also here, in either black, green or red, on a cream background. The most premium wallpaper in the collection is in silk and displays the House’s new take on the famous Gucci Flora design.

Significantly, there is no dedicated area for the Décor Collection within Gucci stores. Instead, to emphasise the notion that these pieces are simply another way to dress in Gucci, they are spread throughout Gucci store interiors, integrated with clothing, accessories and shop fittings.

Gucci is pioneering augmented reality technology that enables customers to see what pieces from the Décor collection will look like in their own environments. By going to the Gucci Décor section on the Gucci App, people will be able to select from a range of featured items and then ‘place’ these products into their own spaces in real time, bringing up the image on the screens of their mobile devices.

Gucci Décor is available in Gucci flagship stores and Gucci boutiques, online at gucci.com, and in selected specialty stores.

Source: Gucci