Campari, Italy’s iconic red aperitif and Imbibe Magazine continue to partner for the 8th year running to present Negroni Week 2020.

Each year, bartenders join forces to raise money for charitable causes during Negroni Week. This year, the focus has shifted and Campari Australia is committed to supporting the Australian hospitality industry, by partnering with Help out Hospo, a national charity that provides financial support to bartenders who have been affected by the pandemic. This Negroni Week, Help Out Hospo have set the target to raise a total of $50,000, of which Campari will contribute $5,000 to achieve this goal.

Join Campari from 14th – 20th September in celebrating the timeless Negroni virtually, with all Negroni Week events running exclusively in the digital space, to enable consumers to support the cause safely by enjoying a Negroni from home.

Campari Australia is also supporting Negroni Week by releasing the first edition of The Negroni Cocktail Book. This eBook has been curated in collaboration with some of Australia’s best and most innovative bartenders. It features ten classic Negroni recipes, over 50 contemporary twists and provides expert tips on how to make the perfect Negroni at home. The free eBook is available to download via www.campariau.com/negronibook.

Negroni Week 2020 also marks the launch of Campari’s pre-batched, ready to serve Negroni, Campari Negroni. Campari Negroni encapsulates the iconic Italian classic cocktail, based on the original recipe of equal parts red vermouth, London dry gin and Campari. A delicious cocktail with unmistakable notes of bitter and sweet, the new Campari Negroni is balanced and expertly crafted, to ensure a simple and flawless execution, every time. Perfectly paired with Italian dishes, Campari Negroni is ready to serve whenever you are, just pour over ice and garnish with a slice of orange. Campari Negroni will be available at select bottle shops from September 2020.

For more information about what’s happening during Negroni Week 2020 and to make a donation to Help Out Hospo, please visit www.negroniweek.com and follow @campariau #NegroniWeek #Negroni #Campari #Imbibe

Source: Negroni Week