Hennessy is proud to reveal Hennessy X.O 2017 limited edition by Marc Newson.

In the hands of the world-renowned designer, a dynamic, streamlined variation on the decanter’s iconic shape breaks with conventions and propels Hennessy X.O toward exciting new horizons.

Starting in July and through September 2017, Hennessy will present Marc Newson’s bold reinterpretation of the Hennessy X.O decanter in markets worldwide.

As distinctive as a work of modern architecture, the design amplifies the blend inside –unchanged since 1870 – while placing Hennessy X.O on a modern aesthetic frontier.

Says Marc Newson, “It’s both an honor and a little daunting to approach an icon like Hennessy X.O. Clearly, this blend has transcended time and continues to exist in a very contemporary way.

As a designer it’s important to me to create things that will likewise stand the test of time. The Hennessy X.O decanter has a wonderful fundamental shape.

What I wanted to do was use design to magnify the blend – its color and sensorial qualities – as much as possible.”

Marc Newson’s limited edition design gives the signature Hennessy X.O decanter a wholly unexpected twist. Once he had pared the bottle’s shape to its purest form, the designer chose to reprise its traditional decorative motifs – grapes and leaves – in a corrugated relief.

These striations are perhaps the most daring design elements ever incorporated on the iconic Hennessy X.O decanter.

“Straight lines seemed to me a more modern interpretation of what already existed,” explains Marc Newson. “To me, the stripes really emphasize the strength of the decanter’s shape.

When they catch the light, they highlight both the bottle and the contents, making the whole feel warmer and more tactile. Taken together, all of these design elements are meant to convey the unique, immersive experience of X.O.”

A universally admired talent, Marc Newson joins an elite stable of visionaries, among them Arik Levy, Tom Dixon and Nicolas Winding Refn, who have each brought a unique perspective to Hennessy X.O.


To reinforce the modern spirit of the new Hennessy X.O decanter, Marc Newson and Hennessy reached beyond the usual confines of spirit bottle design to create a modern gift box presentation.

To dramatize the fusion between the blend and the glass, Marc Newson designed a clear transparent gift box in injected plastic, requiring cutting edge manufacturing.

The outer packaging’s design perfectly conveys Hennessy X.O’s forward-looking spirit, yet its apparent simplicity belies the technical challenge it presented.

Its clear, ergonomic shape is molded in a complex plastic more typically used for perfume bottles.

The Hennessy X.O 2017 limited edition marks the first time this kind of plastic has been scaled up and transposed to the world of spirits.

It will be available in select retail and travel retail locations worldwide as of July 2017.

Source: Hennessy