H&M Australia will launch a new range of beauty products this year, including a full range of make-up, haircare, bodycare and beauty styling essentials. Fashion is at the heart of the collection with an ever- evolving make-up selection that is inspired by seasonal trends, and colours. When launched the beauty range will be available in all H&M Australia stores.

The launch comes at a time when it is easier than ever before to create a personal style statement with beauty products, whether the desired look is natural, classic or more dramatic. There will be new, dedicated beauty areas in stores for customers to experiment with the latest make- up trends and develop a personal and unique look.

“We are very excited to launch H&M Beauty. It’s an opportunity to be inventive, creative and to have fun with colour that inspires us,” says Sara Wallander, concept designer, H&M Beauty.

There will be over 700 beautifully packaged make-up products in the collection, with seasonal drops of new and limited edition colour palettes throughout the year. The new assortment will also include two subsidiary collections: a premium beauty line and a conscious range of Ecocert- approved sustainable products.