Remember the days when Hush Puppies were something your parents or even grandparents wore? Well, they have had a mighty huge resurgence – so much so, they have hooked up with Mardi Gras and are the official ‘shoe’ sponsor of the Gras. Who’d have thunk it!

To celebrate the partnership, the Australian Hush Puppies team have created a unique, limited edition design that is set to be the official shoe of Mardi Gras. The casual unisex sneaker pays homage to the Pride flag with glittery rainbow stripes featured in the design along with Hush Puppies signature comfort technology.

To further support the LGBTQI community, Hush Puppies will be donating 50% of profits from rainbow shoe sales to the Sydney Gay and Lesbian Mardi Gras community grants programs which offers financial support to LGBTQI community organisations.

Hush Puppies will be making an inaugural road trip from Melbourne to Sydney ahead of the parade. Creating their very own Priscilla Queen of the Dessert moment, the truck will feature a giant Bassett Hound whose ears will flap in the wind as it sits inside of the new Mardi Gras shoe on the roof.

Scheduled to stop in Shepparton, Wagga Wagga and Goulburn the team will be popping up activations in each location, complete with a photobooth and games where they’ll be giving away a truckload of prizes to be won.

“We’re excited to be partnering with such an iconic festival that is inclusive of all kinds. Our core brand value has always been, ‘Welcome to all, exclusive to none’ so we feel this partnership is a perfect fit, allowing us to bring this value to life, in a big way! More importantly, we love that our consumers will be able to wear and show their support for the LGBTQI+ community both at Mardi Gras and all year round.” – Charlene Perera, Hush Puppies Brand Manager.

Terese Casu, Sydney Gay & Lesbian Mardi Gras CEO said: “This is such a beautiful partnership that we’ve created with Hush Puppies that will contribute to our community grants programs that support community access and participation in the festival, along with LGBTQI community projects around Australia. We’re also excited to see Hush Puppies at Fair Day with our wonderful Doggywood.”

Mardi Gras Fair Day attracts 80,000 visitors along with their much loved pets, and features the iconic Doggywood – and open dog show competition proudly supported by Hush Puppies in 2019.

Retailing for $149.95, keen shoppers and Mardi Gras supporters can pre-order online from 4th December via the Hush Puppies website. 50% of sales from every rainbow shoe will be donated to the Mardi Gras community grants programs. Pre order your Hush Puppies here:
https://hushpuppies.com.au/new/collections-and-info/mardi-gras-2019/mardigras19-whitestripe

Source: Hush puppies