On the eve of summer, Australia and New Zealand’s largest online fashion wardrobe, THE ICONIC , made a splash on Sydney Harbour – with a dazzling display of SS 17/18 collections, from the hottest local and international designers.

Hosted by model and presenter, Ksenija Lukich, Sydney celebrity faces including Michelle Bridges, Tim Robards, Anna Heinrich, Matty J, Laura Byrne, Nick ‘Honey Badger’ Cummins, Sammy Robinson, Petra Mackova, Renae Ayris, Chloe Morello, Tegan Martin, Nikki Phillips, Lisa Clark, James Strethewie, Lola Berry, Jade Tunchy, Chloe Chapman, Cartia Mallan, Teigan Nash, Liv Phyland, The Thinker Girls and Leisel Jones enjoyed summer inspired cocktails and a waterfront seat to the 60m floating runway, which boasted spectacular views of Sydney’s most iconic landmarks.

Sydney Harbour’s first ever floating runway played host to over 120 swim and summer looks featuring multiple nods to bygone eras, as the trend of “everything old is new again” came to life. The show, which featured Seafolly, Tigerlily, Tommy Hilfiger, Fella, Roxy, Birkenstock, Academy Brand, Jets, Converse, MINKPINK, Calvin Klein, Billabong and Camilla, showcased four key trends set to dominate Australian beaches this summer:

  • 90sNoir – Chanel inspired 90s blacks and whites, featuring gold accessories, black and white towels and shoes, black hats and brogues. This will be seen a lot as a Gingham print.
  • Life Saver Red and Sunflower Yellow –  Inspired by Baywatch and beach times, featuring white accessories
  • Palm Springs – Showcasing the best of 50s and 60s pastels complete with straw hats, tan and taupe sunglasses, block heels and statement colourful earrings. Textured fabric is a must.
  • Retro Brights – Bright and bold inspired by eighties cuts (cheeky bottoms), colours and styles, accessorised with high reflector sunglasses, big silver and gold earrings and high top trainers.

Trends were brought to life by a diverse selection of 30 models ranging from sizes 8 – 16 with beauty and hair looks created by REVLON, directed by Mia Hawkswell and Anthony Nader respectively.

Patrick Schmidt, CEO, THE ICONIC, said: “Our customers are at the heart of everything we do at THE ICONIC – from curating a world-class product assortment, to bringing them world-first fashion shows; we love to push the boundaries for our customers by creating inspiring and exciting shopping experiences.

Our local and international designers enable us to provide our customers with the best brands in Australia and New Zealand. Being able to offer customers real-time access to the hottest trends straight off the catwalk and at the peak of when they are actively searching for summer looks is something we’re incredibly proud of.”

All trends and looks now available from www.THEICONIC.com.au or via THE ICONIC. Order now for 3 and 4 hour, or same day delivery in time for the first weekend of summer.

Missed the live show? You can catch it on THE ICONIC’S Facebook page here. Click here to shop the entire Women’s Summer Collection and Men’s Summer Collection .

Source: THE ICONIC