Street style just got a lot more interesting as Australia’s leading online retailer and official partner for Mercedes-Benz Fashion Week Australia and Mercedes-Benz Fashion Weekend Edition, THE ICONIC, announces it will trial Australia’s fastest delivery service at Carriageworks.

Building on its unrivalled 3-hour delivery offering available in Sydney metro areas, the 1 hour delivery trial comes as THE ICONIC continues to invest in improving logistics and adding further capacity to its fulfilment centre, having committed to spending $100 million over the next five years.

THE ICONIC will use its experience trialling 1 hour delivery this week to benchmark its future delivery service as it continues to offer customers the best online shopping experience across ANZ.

Attendees at the industry-only MBFWA and consumer-focused MBFWE will be able to shop a curated ‘Designer Edit’ from THE ICONIC website from Monday, 14th May – Saturday, 19th May. They can choose and collect their order at THE ICONIC Concierge dedicated hub at Carriageworks, within 1 hour for free.

THE ICONIC ‘Designer Edit’ will feature key styles from Australian designers showing during the week that are stocked on including Romance Was Born, Alice McCall, Michael Lo Sordo, We Are Kindred, C/MEO Collective and more. One- hour delivery will be available to all MBFWA attendees between 10am – 4pm, Monday – Friday, and 3pm – 8pm on Saturday for MBFWE.

CEO at THE ICONIC, Patrick Schmidt, says: “We’re thrilled to be trialling one hour delivery at Mercedes-Benz Fashion Week Australia and Mercedes-Benz Fashion Weekend Edition; two of the biggest industry and consumer events on the fashion calendar.

Faster delivery is something we know our customers want and we’re determined to enable it. At THE ICONIC, we work hard to continuously build the shopping experience of the future; pushing the boundaries with a one hour delivery service that could soon become a reality is just one of the ways we’re testing how to make our customers lives easier. Ensuring our customers have the latest and most convenient shopping innovations at their fingertips is a huge focus for us, so we can’t wait to see how the trial goes.”

Source: The Iconic