Without going too technical on you, this soirée was one for serious high definition TV lovers. Mega 4K TVs are well & truly out there – & perhaps some of you have one already.

So, Foxtel boss Patrick Delany hosted a packed event – lots of suits in one room! – in one of Fox Studios mega sound stages (aka the former fruit & veg produce hall to be precise) to officially unleash iQ4, informing guestswhat they are going to do with the technology on a channel onthesubscriptionplatform from October, with sport – natch – a huuuuge part of the ‘4K’ roster.
 Mr Delany announced the launch of its own 4K channel which he says will deliver next-generation TV to its subscribers. 
A swag of subscription talent were there – the female names dressing up like there was no tomorrow and many snapped against a signature orange media wall.

Some of the names I spotted were Janine Perrett, Brian Walsh, Edwina McCann, Liz Deegan, Kate De Brito, Fraser Stark, Stephen Baldwin, Kathy Lipari, Julian Delany and Campbell Reid.

Not forgetting  Paul Murray, Craig Wing, Luke MacIlveen, James Manning, David Knox, Cameron Daddo and Steve Crawley.

The new channel will launch in October and will also showcase documentaries, concerts and movies in seriously sharp images.You’d wanna hope to be having a nice skin day.

The Spiel: The iQ4 box is designed to be continually upgraded with newerfeatures and  will also enable subscribers with a compatible 4K TV to access Foxtel’s entertainment and sports service in both HD and 4K.

The 4K announcement comes three months after Foxtel and Fox Sports merged into a single company, with News Corp (the publisher of vogue.com.au) now the majority owner.

As we saw, we could basically see every pore & bead of sweat of every players skin. Let alone every wood splint on a cricket stump. (Pretty sure it would pick up sandpaper usage as well.)

Warnie was SO looking the goods. As svelte asanything  as was his TV hosting cricket buddy Adam Gilchristand Brett Lee along with Brendan Julian.

Some of the big wave surf action they showed was seriously, nail-biting sensational. Surfer and photographer Tim Bonython Is the surf master & his vision is extra-ordinary.
Ok, so that’s sport is sorted. (Plus they’ll be showing live music gigs as well.)  In fact, the night was capped off with a live performance by Alessia Cara.

Now it’s about a great pop culture/entertainment/style/fashionshow that could be made with4Kin mind?

Yes please!!

*News Corp owns 65% of the combined Fox Sports and Foxtel entity.

By Melissa Hoyer

All Pics by Belinda Rolland