Following the Melbourne Cup 2018, Instagram has released data revealing the most buzzed about topics, attendees, posts and horse after seeing 5 million interactions related to the Melbourne Cup 2018 on Instagram.

The Melbourne Cup has garnered a reputation for being one of the most star-studded events on Australia’s social calendar. Instagram has confirmed this today, revealing the top five attendees who gained the most buzz during the Cup on Instagram, with first place going to British pop-icon, Sam Smith followed by Australian model, Elyse Knowles.

  1. Sam Smith
  2. Elyse Knowles
  3. Lara Worthington
  4. Olivia Molly Rogers
  5. Rachael Finch

*Note the “most buzzed about” results are determined by total number of Instagram mentions by either tagging or including the name/title in captions or comments on photos or videos posted to Instagram

The Cup’s Top-Liked Photo on Instagram, goes to Sam Smith gaining over 266k likes in under 24 hours, posting an image of him preparing to perform at the Melbourne Cup (https://www.instagram.com/p/Bp0qQoiHun_/.

This was followed by Nathalie Kelley’s selfie at the race (https://www.instagram.com/p/Bp03d_CA61m/ with 47.6k likes, and her photo series from the day (https://www.instagram.com/p/Bp1NvXsAEYh/ gaining 35.9k likes.

Elyse Knowles’s little ray of sunshine outfit amidst the rainy weather (https://www.instagram.com/p/Bp0Wjt1lUOt/ came in third place with 32.7k likes.

The Cup’s Most-Watched Video of the day goes to Usain Bolt for popping champagne bottles with a horseshoe https://www.instagram.com/p/Bp1btoely5x/ gaining 322.2k views in under 15 hours.

Nathalie Kelley’s slow motion champagne shower (https://www.instagram.com/p/Bp0mFs3F_Oo/ earned 203.7k views.

Megan Gale with horse Magic Circle ahead of the race (https://www.instagram.com/p/Bp0TvKEjJWR/ earned 48.4k views.

Instagram has revealed the most buzzed about horse of the day on Instagram goes to The Melbourne Cup champion, Cross Counter.

Source: Instagram