Premium Australian sleepwear label, Jasmine and Will, are pleased to announce Lara Worthington as the face of their Spring Summer 18 campaign. Shot in Los Angeles by Darren Mcdonald, the collection embodies the brand’s effortless approach to pyjama dressing – with a nod to balmy European summers through the use of lightweight silks and linens, in tile and geometric prints.

“I have admired Jasmine and Will for many years so it’s exciting to now be fronting their latest campaign” said Worthington

Launched in 2015 by Managing Director Jasmine Lindsay, the brand quickly became popular for its customizable sleepwear and monogram service conducted by individual machinists at their Sydney head quarters. In late 2017 the company entered into a partnership with retail group Hotsprings (the same partners behind PE Nation and Rebecca Vallance) to back further expansion into international markets.

This is the first partnership between Jasmine and Will and Lara Worthington. “I love supporting Australian brands and fellow female entrepreneurs – I’ve walked that path and I know how important it is to support the sisterhood. The collection is stylish without sacrificing comfort. Slipping into their silk pieces reminds me of summers spent in Europe”, said Worthington.

“Lara is authentic and relatable – a mum, an entrepreneur and a style icon – she is in all senses the quintessential Jasmine and Will woman. Her modern and effortless style very much aligns with the DNA of our brand”, said Lindsay

The SS18 Collection will be available to shop in-store nationally at David Jones, online at The Iconic and at Jasmine and Will directly.

Source: Jasmine & Will