Built on a strong foundation of British Heritage, Jo Malone London takes inspiration from all things quintessentially British; English Oak is arguably the best known and loved of British trees, assuming the status of a national emblem.

Renowned restaurant Firedoor was transformed to create a whimsical world reminiscent of Sherwood Forest in Nottingham (known for its legendary association to Robin Hood and home to over 900 oak trees).

Debbie Wild introduced the new collection which, for the first time, launches two scents at the same time that can be worn alone, together or be paired with any Jo Malone London cologne as part of the brand’s Fragrance Combining philosophy.

Debbie Wild is one of the founding members of the brand, Debbie travels internationally to further promote the brand’s unique service philosophies, including Fragrance Combining™, Scent Surround™ and the Art of Gift Giving, offering in-depth knowledge into the brand’s lifestyle concepts, and the captivating and unusual ingredients of Jo Malone London™ fragrances.

Meanwhile, Jo Malone London celebrates British style with unexpected fragrances and the elegant art of gift giving. Acquired by The Estée Lauder Companies, Inc. in 1999, today the brand is available in 48 countries worldwide and continues to inspire a loyal following.

“The original plan had been to create one fragrance but as we experimented we discovered an equally compelling scent combination. The first concept of English Oak & Hazelnut was spicy and woody but we found another formula with a rounder, juicer character. This became English Oak & Redcurrant. That’s how a single fragrance became a collection.” – Debbie Wild.

Source: Jo Malone