Some really great news from successful Australian beauty brand ModelCo and global fashion powerhouse, Karl Lagerfeld with the two brand names collaborating in a mega and new beauty deal.

The ‘Karl Lagerfield + ModelCo’ limited edition beauty collection will channel the theme of ‘Illuminated Beauty’ and will feature smart, modern, iconic beauty products.

The collection will launch in early 2018 and will feature a range of innovative and collectable beauty products It will be available globally through Karl Lagerfield’s stores and “KARL.com, in addition to ModelCo’s premium distribution network, modelcocosmetics.com, and top-tier beauty retailers worldwide.

“We are honoured to partner with Karl Lagerfield, one of the world’s most renowned and iconic names in design, and make this the most coveted beauty collection of 2018,” said Shelley Sullivan, Founder and CEO of ModelCo.

“This super fun, highly coveted and collectible collection will combine our high-quality formulas and innovative, technical packaging with Karl Lagerfield’s unmistakable artistic aesthetic that’s sophisticated, modern and cool.”

“I am a believer in organic partnerships; it is important that whoever aligns with ModelCo loves and identifies with our products and our brand. The key to our cult following over the years lies in the strength of our products and our relationships with the influential celebrities that have partnered with us.

“I am thrilled to work with Karl Lagerfield and I am greatly enjoying the creative partnership unfolding” said Sullivan.
With its dominance in both beauty and fashion, ModelCo has teamed up with international celebrities and brands, its signature hot pink contagious energy flowing globally to create collaborations of quality and glamour.

ModelCo has achieved cult status through its numerous celebrity ambassadors and collaborations including Elle Macpherson, Dannii Minogue, Rosie Huntington-Whiteley and currently Hailey Baldwin.

Source: ModelCo