Swarovski announces the launch of its ‘Be Brilliant’ campaign, a creative exploration of how Swarovski helps women to light up the world and to feel irresistible on any occasion. Starring new brand ambassador Karlie Kloss, and shot by British photographer Craig McDean, the campaign is a natural evolution for Swarovski and a true reflection of the brand expression.

Brilliance has been at the core of Swarovski’s journey since 1895, starting with finely cut crystals, and from 1976 with fashionable jewelry, watches, objects and eyewear. Now the brand demonstrates this signature brilliance with its latest campaign. Kloss says: “The ‘Be Brilliant’ campaign is about celebrating the special moments in life, from the extraordinary to the everyday. The pieces in the collection allow women everywhere to shine a little bit brighter, no matter what the occasion.”

Nathalie Colin, Swarovski’s Creative Director commented: “Karlie knows how to capture the moment, perfectly embodying what it means to be a modern and multi-faceted woman. She does not play a role, she is herself. Her natural beauty and energy is enhanced by the light, reflections and captivating sparkle of a selection of pieces from the Fall/Winter 2016 collection.”

Modern and emotional, the campaign expresses an empowering, glamorous mood which will come to life through print, TV and digital content. Alongside this inspirational imagery, Swarovski will engage fans of the brand further with videos designed exclusively for social media platforms, playing with the brand and its attributes. The first video sees Karlie struggling with the pronunciation of Swarovski, a fresh and fun shift in the way the brand communicates. Other videos will take the form of playful tutorials starring Karlie exploring Swarovski’s different facets.