Luxury watch and jewellery retailer Kennedy have released their new 2018 campaign. Titled ‘Night & Day,’ the campaign has a cinematic appeal to it with black and white imagery that enhances the innate, luxury element that is key for Kennedy and its watch and jewellery brands.

@kennedyauofficial

The languid lines of the human form gently draw the audience in, as their eye travels to the hero timepiece.

@kennedyauofficial

“Kennedy is the leading watch and jewellery retailer in Australia and the campaign is a strategic step in developing further brand awareness and loyalty. As a retailer we have the ability to showcase our brands in an innovative, alluring way. We are excited to have brought leaders in Australia’s creative talent industry together to collaborate on a campaign that creates a new perspective and reflects the classic yet contemporary Kennedy style; one not usually followed by traditional watch and jewellery advertising campaigns,” says Martin Rainer, Managing Director at Kennedy.

@kennedyauofficial

Captured in a studio with minimal elements to detract from the alluring talent and equally appealing product, Australian photographer Darren McDonald flew from New York to work on the campaign, bringing his extensive fashion campaign experience to the project while adding his own signature hallmark to the work.

@kennedyauofficial

@kennedyauofficial

Also adding their own distinctive hallmarks were stylist Peta Chua, make-up artist Linda Jefferyes and hair stylist Darren Borthwick. Concept and creative direction was by luxury branding agency 3 Deep.

The campaign will run nationally in leading fashion and lifestyle publications, premium outdoor and digital channels.

Source: Kennedy