Is the dream of having a perfect complexion unattainable? Since 1997, Teint Idole Ultra 24h has proven that it is actually within our reach.

By raising the stakes over and over, this iconic long- wearing formula was the first to guarantee 14h of hold, then 18h, and finally up to 24h of optimal comfort and an impeccable complexion without any need for touch-ups.

However, these past few years the world of make-up has gone through a major shift. The rules of the new always-selfie-ready generation have deeply transformed makeup routines, especially in regards to foundation.

While women opted for a very classic complexion in the past, nowadays, it has become a tool for self-expression and empowerment for those who use an arsenal of foundation products to create audacious and bold looks.

In celebration of its 20 years – an age when anything is possible – Teint Idole Ultra Wear pursues its quest for perfection, reinventing itself once again! In 2017, a new chapter begins: Teint Idole Ultra 24h becomes Teint Idole Ultra Wear.

With a new bottle, chicer than ever, its high coverage formula now exists in up to 40 shades (15 available in Australia), answering every woman’s need and making it simpler for them to replicate the most sophisticated techniques.

It is easier than ever to recreate radiant and velvety complexion – without discomfort, streaks or caking – and looks that you can customise for each moment of the day, depending on the occasion, from natural to sophisticated.

More than ever, Teint Idole Ultra Wear is a confidence booster. By being a best friend and ally, it allows all women to express each facette of who they are. Thanks to a formula that will never fail them, it encourages any woman to live her life to the fullest.

Long lasting perfection: a secret weapon for women who thrive to enjoy each moment of their lives without compromising.

Source: Lancôme