Don’t know about you but I love a good old face mask.

I mean, the full on, verging on Hannibal Lecter type looking mask my not look incredibly attractive . . . but it’s worth 30 minutes looking a little like him for the end result.

That said, loved it when the fine peeps from Lancôme sent over there latest innovation as part of their new Genifique Beauty collection.

Called the Youth Activating Second Skin Mask, I basically removed one from its sleek black packaging (I had left the pack of 6 in the fridge for a little while which Lancôme advised) leaving the mesh on one side once I was ready to put it on.

I then stuck and adjusted the mask onto the contours of my face and left it on for about half an hour.

To be honest they say 20 minutes enough but I always think, what the heck, the longer the better.

After I removed it, after frightening the family, I massaged in the serum that was still on my skin in until it was fully absorbed.

And afterwards, my skin felt like a baby’s bottom.

Highly recommended.

It will set you back $150 for a pack of 6 masks and they ate part of the Genifuque range which is available from Lancôme counters all around the country.