Infusing Lexus’ Japanese values of warmth and hospitality, with design inspirations taken from Australia’s rich native landscape, luxury lifestyle brand Lexus has proudly unveiled plans for Australia’s premier design project over the course of the annual Melbourne Cup Carnival, LANDMARK by Lexus – formerly known as the Lexus Design Pavilion.

With the Japanese brand value, ‘Omotenashi’ (meaning to wholeheartedly look after and anticipate guests needs) guiding every touch point of the project, Lexus places the spirit of hospitality, warmth and an unwavering commitment to design and innovation at the heart of the concept.

Transporting guests into the world of Lexus, over the course of the week, a team of world-class collaborators come together to present a brave and immersive experience across a three-level structure that pays homage to all-things Australian, and culminates in the celebration of the Lexus Melbourne Cup – the race that stops the nation.

‘We are dedicated to creating amazing experiences and memories for our customers, this creation of LANDMARK by Lexus is our pledge to progressive luxury where people can experience the Lexus lifestyle without getting behind the wheel of one of our cars. For us, LANDMARK by Lexus encapsulates this philosophy’ says Lexus Australia Chief Executive, Scott Thompson.

The focal point of LANDMARK by Lexus will be the Australian-first prototype reveal of the new luxurious Lexus LC Convertible – a daring and highly sought-after vehicle of brave design, defined by a strikingly curvaceous, aerodynamic body and athletic proportions.

Complementary to the design of the largest ever-seated dining room within a Birdcage pavilion, the 90-seater level three restaurant will be directed by emerging Australian chefs, Matt Stone & Jo Barrett of hatted restaurant, Oakridge in Victoria’s Yarra Valley. Stone says, of the four-course menu that patrons can, ‘expect to see Australian native flavours coupled with the vibrancy of re-purposed spring produce that will give life to food that would otherwise be wasted’.

Guests on level two can expect a casual culinary offering as they peer across the expansive balcony to the uninterrupted views of the sweeping track. Here, long-term Lexus Ambassador and renowned Australian chef, Neil Perry, will be on-site creating bento boxes using only premium produce, served in reusable wooden boxes that guests can take home.

First-time Lexus Melbourne Cup collaborators Eazy Peazy, will also work alongside the Lexus Ambassador to serve hot barbeque classics crafted from fresh seasonal ingredients using a Japanese hibachi grill, following a minimal food wastage concept.

Exclusive to LANDMARK by Lexus throughout the carnival is the automotive brands influential cast of Ambassadors, including racing royalty Emma Freedman and Kate Waterhouse, two-time Melbourne Cup wining jockey Corey Brown, media personality and businesswoman Megan Gale, world-renowned chef Neil Perry, former NRL player Anthony Minichiello, and professional golfer, Dimitrios Papadatos.

Source: Lexus