Lane Crawford, Greater China’s leading iconic luxury department store, is continuing its commitment to supporting emerging fashion and lifestyle talent with the announcement that the luxury retailer is bringing its Creative Call Out initiative to Australia in May this year.

The eighth edition of the innovative initiative, which aims to identify and nurture new brands, designers and artistic talent, will mark the first time Creative Call Out will take place in Sydney and Melbourne in Australia, reaffirming the nation’s growing status as a global treasure chest for fashion, design and creative industries.

The Austalian callout closely follows the recent successful Creative Callout in Los Angeles held in January 2018 – the first to be held outside of Hong Kong and China. The nation wide Creative Call Out project is part of Lane Crawford’s drive to revolutionise its buying model by creating a platform to discover creative talents. This initiative sees Lane Crawford’s buying team travelling to Sydney to connect directly with designers and brands who do not show or present their collections in traditional design markets, showrooms, and international fashion weeks; along with other creatives, from photographers and stylists, to writers and multimedia content creators.

As well as hosting a physical event in Sydney, Lane Crawford has launched a Creative Call Out Digital Platform through which designers and creative talents can submit and share their work with its expert buying and creative teams. Successful applicants receive professional support and advice, including the opportunity to have their designs stocked at Lane Crawford, both in-store and online.

The Australian judge selection will be announced in May 2018. Through registration on the Creative Call Out digital platform, selected applicants will be invited to the event and present their work, products or portfolio to a panel of internal buyers from Lane Crawford as well as esteemed guest judges from Australia. Each interview will be a 20 minute session of connecting and exchanging ideas and interactive Q&As.

The winner will receive a 1 year partnership which will include instore and online content support, marketing support and key visability in store and online as well as a retail visit to Hong Kong and to take part in a newly created mentorship programme. The finalists will also
receive visability on Lane Crawford’s channels both online and instore, mentorship and advice as well as investment into their collection, brand or creative endeavour.

Source: Lane Crawford