Having built a reputation for an effortless approach to fashion and style, Zulu & Zephyr wanted to showcase this feel from top to toe, so partnering with a leading Australian businesswoman equally committed to that laidback feel made perfect sense.

“We already have a loyal following when it comes to the product, but for campaign, we wanted to create a story, a feeling”, said Candice Rose-O’Rourke, Director, Zulu & Zephyr.

“Lara understands the effortless and natural Australian girl, but more than that, her beauty brand [The Base] reflects the same minimal and laid back aesthetic that Zulu & Zephyr does. We knew together, we could create a unique campaign that really resonates with our girls”.

“The Base and Zulu & Zephyr have a synergy that is very Australian,” adds Lara Worthington, FOUNDER,The Base. “That laidback, pared back lifestyle that is very minimal and not too complicated.”

Shot by Darren McDonald in the Santa Monica Hills, USA, the inspiration for the campaign was based around the location itself, says Worthington – a dry and dusty ranch blooming with desert flowers and rocky terrain.

“The campaign is all about the earthy terrain, that dusty feeling of being off the beaten track. And I think we really captured that”.

Reminiscent of high-end fashion in the 80’s and 90’s, Cami captures the lines, structure and feel of the garments against the muted backdrop. With a strong focus on the stillness of nature and surrounding terrain, Cami reflects this mood through natural fabrications, textures and easy to wearpieces.

And the makeup, which Worthington did herself, was kept soft and natural in line with both brand identities and the end vision for Cami. Using The Base Skin Illuminator on the tops of the cheeks, the bridge of the nose, the cupid’s bow and a little on the inside of the eyes, the result was glowing, fresh, uncomplicated skin.

From location to garments to makeup to the team – structured yet fluid; muted, relaxed but bold; minimal, raw – Cami is a collection that stirs the dust.

Source: Zulu & Zephyr