Just announced, Leonardo DiCaprio has proudly invested in sustainable footwear company, Allbirds!

“Creating sustainable consumer products requires a deep commitment from brands that understand the role they have in helping solve our environmental crisis,” DiCaprio said in an exclusive statement to People.

“Allbirds is on the forefront of developing new materials that will serve as a model for the footwear industry. This kind of innovation is crucial for creating a more sustainable future. I am proud to join the company as an investor.”

DiCaprio’s backing comes alongside the exciting unveiling of Allbirds’ most sustainable innovation yet, SweetFoam™ an eco-friendly sole unveiled on the label’s debut thongs, Sugar Zeffers.

Years in the making, SweetFoam™ is the world’s first green-EVA foam (harmful plastic EVA is commonly used in footwear). Made from renewable sugarcane the material is a sustainable pioneer in the footwear industry.

Source: Allbirds