On Tuesday lululemon took over Pitt Street, with two mass yoga sessions in the middle of Pitt Street Mall. Led by Sunshine Zerda, the yoga class saw 200 yogi’s (per class) perform downward dogs and sun salutations in the middle of Pitt Street. This was all about unveiling the second CBD store to open in Sydney.

lululemon are bringing their second store to the Sydney CBD, with the opening of their Westfield Sydney City location. This will further complement their existing Ivy store and being a stones throw away, will offer guests another choice of location in the city. Right in the thick of the hustle and bustle of the Pitt Street Mall, the new location follows the continued expansion of the technical apparel brand in Australia, whilst also being their 10th location to open in the greater Sydney area.

The store will feature a strong local influence featuring furniture designed by Sydney based firm Camerich, as well as a feature art installation in collaboration with local artist Brooklyn Whelan. Ambassadors for the store include Rhys Pritchard – (Owner & Head Trainer at ION), Sunshine Zerda (yoga instructor & DJ) and Alicia Portelli (spin instructor at Cyclogy).

The ambassadors have also been factored into the store design also, with their images being showcased on state of the art ‘lightboxes’ as well as tv screens thoughtfully installed to keep guests up to date with current content and campaigns.

Source: Lululemon