Australian-owned menswear clothier M.J. Bale has announced that they will allow customers to donate their preloved suit to charity and receive $200 towards the purchase of a new one.

As a charity donation partner to Moving the Needle, a collection of organisations endorsed by Australian Red Cross, Salvos Stores, and Vinnies, M.J. Bale is looking to help the community and raise awareness of fashion waste.

Customers will be able to donate their preloved suits (from any brand) at M.J. Bale stores. Moving The Needle will then organise for the donated suits to be picked up by a charity partner for cleaning and reuse through their sales and recycling streams. The $200 customer rebate for their donation will be available in all M.J. Bale stores.

Customers are supporting the brand’s community-focused initiative. On Instagram, entrepreneur, social activist, and regular No.1 iTunes podcaster Matt Purcell has called the campaign a “Brilliant Idea.” At the same time, Australian wedding blog Polka Dot Bride likewise described the initiative as “such a good idea”. M.J. Bale customers are also enthused, praising the brand for “making a huge difference”. Iron Man Jett Kenny, fitness influencer & model Lachie Brycki, and podcaster Matt Purcell have all participated in this initiative to help the community.

By working with Moving the Needle, M.J. Bale is hoping to help create a pipeline for preloved suits to land in the hands of those in need, to raise awareness of the problem of waste in fashion, and to contribute to Moving The Needle’s aim to increase textile diversion from landfill by 20% by 2022. 96% of clothing donated to charities are reused through sales and recycling streams.

This initiative furthers M.J. Bale’s commitments to the community and environment by repurposing preloved and deadstock garments. M.J. Bale has worked closely with AIME (Australian Indigenous Mentoring Experience) on the RECLAIMED project, which saw AIME artists paint on deadstock M.J. Bale suits, which were then bid for online to raise funds to help close the education gap for Indigenous Australian children.

M.J. Bale will be working with AIME again in 2020 with the upcoming AIME x M.J. Bale ‘hoodie jackets’. AIME creative director, Dan Single designed the hoodie jackets, and feature AIME cotton hoodie details (hood, cuffs, and ribbing) sewn to an M.J. Bale jacket. The limited-edition garments, sewn in Sydney, will be sold in M.J. Bale stores and via mjbale.com in August, with 100% of the profits going directly to AIME.

Source: M.J. Bale