Let the world see you…in the unstoppable colour of Viva Glam Sia! This iconic campaign’s newest spokeswoman has broken pop’s artistic boundaries with her avant-garde style and exhilarating vocals – accompanied by soulful songwriting that inspires countless fans to raise their own voices. Sia unveils a warm, vivid red lipstick that’s as loud as you dare to be.

Every cent of the selling price of viva glam lipstick goes toward helping women, men and children living with and affected by hiv/aids.

The MAC aids fund, the philanthropic arm of MAC cosmetics launched in 1994, is a leader in the global fight against hiv and aids, supporting organizations in more than 96 countries and territories that are working to combat the epidemic and improve the lives of people living with and affected by hiv/aids. The MAC aids fund is supported exclusively by a consumer-based model that directs 100% of the selling price of Viva Glam lipstick to help fight hiv/aids. To date, the campaign has raised more than $470 million usd.

Source: MAC Cosmetics