The Autumn/Winter Collection showcases Marimekko’s art of print making through dialogue between prints: new contemporary folklore inspired prints by younger-generation print designers Sanna Annukka, Paavo Halonen and Kustaa Saksi are combine with soft yet graphical iconic archive patterns designed by Maija Isola and Vuokko Eskolin-Nurmesniemi in the 1950s, 60s and 70s.

The Svaale (Arctic fox) print features a charming fox – a very important animal in Nordic mythology – as its main motif. By using simple shapes, the designer wanted to capture the character and charm-like potency of the animal.

She drew inspiration from old Eastern European embroideries where animals were often quite abstract in their representations.

Source: Marimekko