MATCHESFASHION.COM has announced that Rat & Boa will be the first brand to launch as part of the latest series of The Innovators programme. Now in its fifth season, The Innovators programme was launched to support and champion creative design talent and brands who sit outside the traditional fashion calendar.

The latest iteration welcomes brands who have built their businesses via the direct-to-consumer model.

“The Innovators has always been about championing pioneering creatives, which encompasses not only design but innovative business models too. We are absolutely thrilled to be launching Rat & Boa exclusively as their only partner. The brand has a strong DNA and loyal customer base, having only worked direct to consumer for so many years they have created an impressive business and we are very excited to introduce Valentina and Stephanie‟s unique point of view to our global customer, who we know will become instant fans.” – Natalie Kingham, Fashion Buying Director, MATCHESFASHION.COM

The Nirvana collection was inspired by a recent trip to Brazil where Valentina and Stephanie were influenced by the vivacity and colour of the country, and the power and sensuality of the women. The exclusive collection includes staple Rat & Boa silhouettes crafted in exclusive prints, alongside exciting new designs such as the Selena, Liberty, Ariel and Juniper.

“Having been approached numerous times to wholesale our designs, and having built such a personal – direct to consumer brand, with a unique business model, it was extremely important for us to collaborate with a retailer partner that we felt could both respect and grow our brand. We were drawn to the ethos and knowledge of Natalie and her team at MATCHESFASHION; led by strong, bold and inspirational women; working together to ensure that we retain our USP and brand identity.” – Stephanie Bennett, Co-Founder, Rat & Boa

“For us to have found an external platform outside of www.ratandboa.com to represent our brand is a new and exciting adventure for Rat & Boa, and the team at MATCHESFASHION have been nothing but supportive. To be alongside such an incredible curation of brands that we love, respect and look up to is a huge honour.” – Stephanie Bennett, Co-Founder, Rat & Boa