Actress, activist and environmentalist Isabel Lucas fronts Outland Denim’s Fall ‘19 Collection campaign, Alchemy.


Best known for her roles in Home and Away and Transformers, it was Lucas’ unwavering commitment to using her platform to inspire change that made Lucas, who splits her time between LA and Byron Bay, an obvious choice to represent the collection.

‘Outland Denim is a fashion brand with integrity and purpose, something that is very important to me and my beliefs for a more sustainable & ethical future’. Isabel Lucas

Outland seeks to align with others who are making a stand and a positive difference in the fashion industry, with a desire to affect positive change.

Lucas, who is driven by a deep, life-long connection to nature, has lent her support to a suite of causes close to her heart such as Greenpeace, Sea Shepherd, and World Vision. She is an ambassador for the Human Rights Arts and Film Festival and an advocate for climate justice and fashion with a purpose.

Outland Denim’s Alchemy Collection, produced with the utmost respect for people and the planet, represents a new standard in denim production.

This urban, elevated edit is played out in the juxtaposition of gritty ‘90s grunge washes and clean, refined lines and solid, sophisticated hues.

The collection pulls from denim’s tried and true heritage while imbuing it with the sustainability credentials that Outland has become synonymous with, most recently named one of Common Objective’s Sustainable Fashion Leaders for 2019 and receiving two Global SDG Awards.

Outland Denim’s Alchemy collection is available to shop from September 2019 at David Jones, Myer, Holt Renfrew, Sporting Life, select boutiques, and online at

Source: Outland Denim