Amber Rose, the ‘How to Be a Bad Bitch’ author known for her empowering campaigns and sl** walks has teamed up with Missguided for an explosive kick off to the new season, as the brand continues to deliver an empowering female message to its global customers.

The badass b*tch encourages women everywhere to get their sh** together, work hard, hustle and be confident within their own bodies. Her bold, outspoken nature aligns with Missguided’s brand values and personality, making her the perfect fit for their latest #BabesofMissguided campaign.


Shot in the so-called ‘Playhouse’ known for its vivacious parties in Santa Monica, LA, Amber slays in Missguided’s key lines for the new AW season, featuring bodycon choker dresses and plenty of mesh, velvet and sexy sci-fi metallics.

In collaboration with Missguided, the campaign concept has been dreamt up by freelance creative director & super stylist Soki Mak and photographed by Louie Banks, who together have worked with Dazed, ID and Vice and styled celebrated females such as Paris Hilton, Ellie Goulding, Iggy Azalea and Rita Ora. Known for their hyper-real aesthetic, Mak and Banks work as a collaborative team who strongly support and empower women in their work – everything that Missguided and their #babesofmissguided campaigns stand for.

Together with Amber Rose, Mak and Banks will create a bold yet candid campaign – showing Amber as the self-made, unapologetic, strong female figure whose beliefs in gender equality and empowerment has made her a woman to watch.