Today, iconic Australian intimates brand, Bendon Lingerie announced Australian model Montana Cox as their new face. The autumn-winter 2017 campaign, shot by Nicole Bentley sees Cox pose candidly in the new season collection, showcasing the beautifully engineered pieces through to the dynamic sport collection.

“I have always been a huge fan of Bendon Lingerie, so I’m very excited to be working with the brand. The pieces are so beautiful and seriously comfortable, I didn’t want to take them off, said Cox. “Bendon’s philosophy of supporting natural beauty really resonates with me – I think it’s important for women to feel beautiful and confident at all times and that starts with what you’re wearing underneath. A well fitted and stylish bra can make all the difference.”

Bendon lingerie has a proud 68-year history based on innovation well ahead of its time and today celebrates a collection of classic, timeless and fashionable underwear and separates. This season Bendon introduces the much anticipated Undercover Slimmer, a range which uses advanced technical engineering to create the sleekest silhouette.

The new Bendon collection is available in Myer, selected boutiques and online at bendonlingerie.com from February 2016. Bendon lingerie starts at $44.95 for a bra and $19.95 for briefs. The Bendon Active range starts at $39.95.

Source: Bendon