Mulberry has launched Eccentric Sensibility celebrating the Autumn Winter ’18 collection at the K Museum of Contemporary Art in Seoul, South Korea.

‘This is an exciting time for Mulberry and we are delighted to be celebrating our Autumn Winter ’18 collection in Seoul. At a time when we are focussing on international growth and offer a new opportunity to speak directly to a younger, digitally-savvy generation.’ – Thierry Andretta, Chief Executive Officer

Guests were transported from Seoul to London via an immersive black and white panoramic landscape of iconic British locations set against a vibrant Mulberry pink catwalk.

Guests included Edie Campbell, Susie Lau, Aimee Song, Irene Kim and Peggy Gou.

‘Seoul is a dynamic city with a bold, progressive energy that also runs through our Autumn Winter ’18 collection. Eccentric Sensibility explores a playful, eclectic facet of British style, and we are really excited to be launching it in South Korea.’ – Johnny Coca, Creative Director

Source: Mulberry