Bondi Junction celebrated the opening of Australia’s first Jaguar Land Rover premium retail experience store last night, revealing a bold new vision for the two prestige brands in Sydney.

Bondi Junction Jaguar Land Rover, at Westfield Bondi Junction in the heart of Sydney’s affluent eastern suburbs, is a new-look premium retail experience store packed with features belying its modest dimensions.

Covering 290 sqm over two floors, Bondi Junction Jaguar Land Rover showcases two stunning display vehicles in its modern display areas – a representative of each brand, but delivers an entirely new retail experience with its two state-of-the-art digital vehicle configuration spaces.

These electronic displays allow customers to “build” their cars on-screen, changing and comparing interior and exterior colours, adding options and even trying different wheels and trims to create truly unique vehicles.

Offering a different experience to traditional automotive retail outlets, Bondi Junction Jaguar Land Rover is staffed by dedicated product experts who understand the brands intimately and are dedicated to providing superior customer service.

Compact premises do not mean a dearth of demonstration cars, with test drives booked in advance. Bondi Junction will offer a full range of Jaguar and Land Rover vehicles on-site at the shopping centre for immediate test drives.

Jaguar Land Rover Australia’s Managing Director, Matthew Wiesner, said the new retail experience store’s location puts it right in the heart of one of Sydney’s most upbeat areas.

“We are very excited to see the first Jaguar Land Rover premium retail experience store in Australia and we are extremely pleased to have worked with our partner Inchcape to bring it to fruition.

“The location at Westfield Bondi Junction illustrates how changing market trends and buyer demands are bringing the premium retail experiences to shopfront locations.”

His words were echoed by Nick Senior, CEO Inchcape, who was also enthusiastic about the new-look premium retail experience store and its specialist approach.

“This fantastic new facility is in line with our own approach to delivering new, customer-centric ways of experiencing the brands, sophisticated environment that is totally focussed on consumer needs and convenience,” Mr Senior said.

Bondi Junction Jaguar Land Rover also carries a complete range of quality, branded merchandise from clothing and accessories to luggage and die-cast models, office items and even toys, tees and back packs for the kids.

Like the luxury performance sedans, sports cars and SUVs themselves, the new Bondi Junction retail outlet shows-off the British car makers’ state-of-the-art technology. A totally immersive experience, it is a perfect location for anyone seeking information about the most innovative sports cars and SUVs available from the Jaguar and Land Rover brands.