Ferrari Australasia has announced the significant expansion of its local dealer network, as the all new Ferrari Portofino premieres along the stunning coastline of Byron Bay.

The expansion of the Australian dealer network will include three new state of the art Ferrari-only showrooms in Sydney, Melbourne, and the Gold Coast, taking the total number of Ferrari dealerships across Australia and New Zealand to nine.

The perfect combination of beauty, power and versatility, the all-new V8 2+2 Ferrari Portofino Grand Tourer takes its name from one of the most charming villages on the Italian Riviera, Portofino, an eponym for stylish elegance for the most versatile model in the Ferrari range. Byron Bay is Australia’s answer to the ultimate barefoot luxury destination, internationally renowned for its style, glamour and understated luxury – much like Portofino is to Italians – and was specifically chosen as the location of choice for this Australasian premiere.

Select VIP guests, including Ferrari Australasia CEO, Herbert Appleroth, and Ferrari Gold Coast Chief Operating Officer, Rebecca Frizelle, will join the Ferrari celebrations in Byron Bay.

Herbert Appleroth, the CEO of Ferrari Australia commented, ‘It is with great pleasure that we premiere the incredible Ferrari Portofino to Australian audiences for the first time in Byron Bay. This stunning new V8 2+2 Grand Tourer is already being touted a Ferrari classic around the world, and we expect that Australian audiences will respond just as positively. The launch of this stunning new car also marks the beginning of a significant expansion of the Australian dealer network. We expect that the addition of the Ferrari Portofino to our already strong product range will continue to see Australian audiences drawn to our brand, and now on the Gold Coast and in more locations around the country than ever before.”

Australia has a longstanding history with Ferrari and its position as a market of global significance has continued to develop in recent years. Since Ferrari Australasian office was first established here in 2014, the business has seen unprecedented growth and consecutive years of record sales. Queensland continues to lead the way in terms of Ferrari client orders per capita of population in Australia, with Ferrari ownership within Gold Coast postcodes amongst the highest in the nation.

Located in the heart of the Gold Coast, the all-new Ferrari Gold Coast showroom will be an integral landmark of the region and an important pillar in the Ferrari dealer network globally.  Significant new state of the art Ferrari-only showrooms on Sydney’s North Shore and in Melbourne’s Central Business District will also be added to the dealer network in the coming months.

The significant investment made by Ferrari Gold Coast in Queensland, Zagame Ferrari in Melbourne, and McCarrolls Automotive in Sydney demonstrates the strength of Ferrari’s partners and reinforces their confidence in the Ferrari brand and its future in this market.

“We are very proud and incredibly excited to announce the Ferrari Gold Coast showroom as the sole representative of Ferrari on the Gold Coast.” said Rebecca Frizelle, Chief Operating Officer, Ferrari Gold Coast. “Our showroom will be a world class automotive facility and the Ferrari Atelier will allow us to provide our clients with an exceptional level of service, accessing state of the art technology and equipment.”

Perfect for Australian driving conditions, the Ferrari Portofino is breathtaking from the inside and out, having been designed to be driven every day and effortlessly converts from an authentic ‘berlinetta’ coupé to a drop-top capable of delivering a unique Ferrari soundtrack and superb driving pleasure even in day-to-day situations.

The car will be unveiled in Grigio Titanio paintwork with Italian leather interior in Bordeaux.

Source: Ferrari