Seen a product you like on Twitter? Well now you can buy it directly from the social network in a single click.

Twitter introduced its ‘Buy’ button to a limited number of users in the US last year and has now rolled out the service globally.

Any company that signs up to the scheme can now add the button to tweets, and once a user has stored their card and address details on Twitter, payments are made instantly.

The button is available on the desktop version of the site, as well as iOS and Android apps, and is powered by payment start Stripe.ย 

This is made possible using a new product, announced by San Francisco-based Stripe earlier this week, called Relay.

Relay is an API that apps can use to make it easier for retailers to sell products, and it has already been adopted by Pinterest, as well as Twitter.

‘Relay makes it easier for developers to build great mobile e-commerce experiences, and for stores to participate in them’ explained Stripe’s Siddarth Chandrasekaran.

To make a purchase on Twitter, users simply tap the button embedded into tweets.

A pop-up window appears that lets them review the product details and enter their shipping and payment information.

Once complete, Twitter will send an order confirmation.

These details are automatically saved, securely, to be used for later purchases but Twitter said they can be edited or removed at any time in account settings.

‘An an entire purchase can be completed in just a few taps,’ the company boasted in aย blog postย when it initially introduced the trial.

‘Your payment and shipping information is encrypted and safely stored after your first transaction, so you can easily buy on Twitter in the future without having to re-enter all of your information.

‘Of course, you can always remove this information from your account. Your credit card is processed securely and won’t be shared with the seller without your permission.’

At launch Twitter partnered with social shopping platform, Fancy, ecommerce companies Gumroad and Musictoday, as well as Stripe to develop the functionality, and rolled out the service with a number of notable brands, nonprofits and music artists.

These included Burberry, The Home Depot, Demi Lovato, Pharrell, Paramore and (RED), with more to come.

The social networking service previously experimented with ecommerce by allowing users to add products to their Amazon carts by tweeting the hashtag #AmazonCart, and by partnering with Starbucks for their Tweet a Coffee program, which enabled users to exchange $5 gift certificates via tweets.

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