The fashion world’s aflutter as IMG officially announced the preliminary schedule of Mercedes-Benz Fashion Week Australia 2017! A star-studded affair was hosted at the event’s newly-crowned Fashion HQ – Ovolo Woolloomooloo.

Over 250 designers, editors, buyers, models and fashionistas alike were in attendance at Fashion HQ, including such notable names as Beth and Tessa MacGraw of MacGraw, Steven Khalil, Dion Lee and Meghan Blake Irwin.

A key highlight shared from the evening included the rise of Swim & Athleisure, with Fashion HQ getting ready to welcome an army of beach-clad fashionistas and activewear lovers thanks to swimwear and athleisure taking prominence for Resort ’18 collections.

Participation figures of retail buyers, overseas fashion editors and even designers continue to increase year-on-year for the only Resort Fashion Week globally.

A significant overseas industry professionals are expected at Mercedes-Benz Fashion Week Australia (MBFWA), and the place their expected to call home, Fashion HQ – Ovolo Woolloomooloo.

Mr. David Sude, General Manager of Ovolo Woolloomooloo shared: “Ovolo Woolloomooloo has climbed the ranks to become one of Australia’s greatest hotels, and we’re so honoured to now make it one of the country’s most fashionable.

As Fashion HQ, the hotel will effectively be home not just for industry professionals being chauffeured daily to Carriageworks, but also the hotspot for all fashion week fans looking to get in on the week’s glitz & glamour.”

Fashion Week may be an industry showcase, but the public love to get just as equally involved.

As noted by Mr. Sude, from 14 – 21 May, Fashion HQ will become the epicentre of key Fashion Week events outside of Carriageworks.

The Ovolo Woolloomooloo hotel will host a range of activities including:Livestream of runway shows directly from Carriageworks

  • A Beauty Express Pop-up for hair and makeup treatments pre- and post-show
  • Fashion Week Official Happy Hour @ Ovolo Woolloomooloo’s Lo Lounge
  • Model castings and photoshoots
  • Public fashion seminar at hotel & more

In addition, MBFWA ’17 attendees will also get a taste of Ovolo’s much raved about hospitality, with a mini version of its famed Lo-Lounge occupying space at Carriageworks.

More details on these activities will be offered closer to fashion week.
With the hotel’s social competition well under way, Ovolo’s search for Australia’s Top Fashionista has given new meaning to the phrase: “Aussies got style”.

From stylish ladies on a night out at the Finger Wharf, to fashionable gents treating hotel lobbies are runways, the #OvoloLovesFashion competition is gaining traction as its 1 May entry deadline looms.

Source: Ovolo