Luxury Australian eyewear label Pacifico Optical has collaborated with men’s lifestyle publisher Man of Many to create two limited edition unisex frames which will be sold exclusively online and via the brands summer pop-up store, shop 1, 95 Roscoe Street, Bondi Beach.

“I was looking to work with somebody outside of the immediate design category when I met with Scott and Frank for various other trajectories. It dawned on me then, these guy’s aren’t only in touch with my target market, they are my target market.” says Pacifico’s artistic director, Alain Guglielmino.

Frank Arthur and Scott Purcell publish one of Australia’s leading men’s platforms and were finalists in Mumbrella’s Consumer Publication of the Year award 2017. Man of Many rank’s in the top 15 influencers in Australia.

Man of Many’s relationship to Pacifico Optical began long before the collaboration was first tabled in 2017. As publishers of the male-focused editorial site their knowledge of the eyewear market and overall fashion landscape is second to none.

“We work closely with a lot of eyewear brands, most of which are subsidiaries of the luxury manufacturers — Luxottica, Marchon and Safilo Group — so when we first discovered Pacifico we were surprised at the truly high-end product a local artisan was able to produce.” says Man of Many publisher, Scott Purcell.

Guglielmino took his production education from the factories in Italy and merged it with formal design training in visual arts and engineering. Now a successful artistic director in his own right, he blurred the lines of traditional design to create the frames, and injected a little Aussie intuition into the process.

“The boys indicated the style of frame they felt was most relevant to their aesthetic, and I suggested that we tweak the frames proportions in ways to come up with an entirely new model.” adds Guglielmino.

The sunglass model used was the brands iconic Buckler round-frame fashioned from Italian-cast Mazzucchelli acetate. Arthur and Purcell carefully considered the colour-coding process of matching acetates and lenses, while Guglielmino worked on refining the overall shape.

“I wanted to take transparent frames, which are so on-trend, and move away from traditional clear and Champagne colours. I chose a golden-amber acetate to reflect summer and the Australian beach culture, and contrasted the frame with bottle-green lenses to reflect the ocean.” says Purcell.

A Man of Many wordmark logo has been added to the inside of the frames arm, while an engraved M monogram replaces the traditional horizon cut-out detail of regular Pacifico frames.

“The shiraz-colour are a modern take on fashionable black high-gloss sunglasses. Under the light you pick up the rich red tones, but against the face they’re less bold and retain a subtlety.” adds Arthur.

The Pacifico Optical x Man of Many collaboration frames are limited to 100-only of each colour-way and will be sold exclusively online at Pacifico Optical; https://www.pacificooptical.com and Man of Many; https://manofmany.com, and for a limited time via the Pacifico Optical summer pop-up, shop 1, 95 Roscoe Street, Bondi Beach.

Source: Pacifico Optical