Closing out 2017 with 13 stores, global beauty retailer SEPHORA has today announced its first new retail location for 2018: Robina Queensland, opening in May.

“Following the success of our Pacific Fair store, which opened in 2016, it’s clear the demand from Gold Coast beauty lovers is there,” said SEPHORA Country Manager Libby Amelia. “Robina Town Centre is at the heart of shopping, dining and leisure for locals of the Sunshine State and we are excited to bring the best of global beauty to their doorstep.” 

On what SEPHORA will bring to Robina Town Centre, Amelia highlights the cult, luxe and exclusive offerings from local and international brands: “With key makeup brands like FENTY BEAUTY, Huda and Anastasia Beverly Hills; niche hair care brands such as IGK, Drybar and OUAI alongside our latest skincare launch Fresh, there will be a huge focus on the new and exclusive.” 

New brands aren’t the only thing Gold Coast locals can look forward to at SEPHORA, as the location will be the first in Australia to introduce Virtual Artist technology in-store. Virtual Artist allows customers to virtually try-on products and compare the latest shades of lip and eye must-haves. “Our teams of talented Beauty Advisors are on-hand to provide foundation matching and a wide variety of makeup services, but the beauty of Virtual Artist is that you can try on hundreds of colours all on your own, and from the traction we have via our app, we know our customers absolutely love it,” said Amelia.

Of the partnership, Robina Town Centre General Manager Shaine Beveridge added: “We are delighted to welcome global cosmetics retailer Sephora to our growing and diverse portfolio here at Robina Town Centre. The addition of this internationally renowned brand signals another exciting chapter for our Centre as we continue to strengthen our retail offer, and deliver our customers with an outstanding shopping, dining and entertainment experience.” 

The Queensland countdown is in full swing for the Commonwealth Games – and now you can add SEPHORA to that list.

Source: Sephora