Pink Hope and Australian Women’s Weekly partnered to raise awareness of breast and ovarian cancer, with the 2017 Pink Hope #KnowYourRisk campaign.

The new women’s health tool developed by Pink Hope was launched with the support of iconic Australian title, marked with an exclusive dinner at Sydney’s, The Langham.

It is estimated that 660,000 Australian women are at a moderate to high risk of developing breast or ovarian cancer. With such an alarming number of women at risk, Pink Hope aims to empower women to be aware of their risks, and take preventative measures.

Pink Hope and Australian Women’s Weekly partnered to lead women to take the Know Your Risk questionnaire at pinkhope.org.au/know-your-risk. This questionnaire assesses your personal risk of developing breast or ovarian cancer.

Australian Women’s Weekly have also shot an exclusive celebrity #KnowYourRisk campaign to mark the launch with campaign ambassadors including Samantha Jade, Deborah Hutton, Sylvia Jeffereys, Erin Molan, Rachel Finch and myself. We were all more than happy to donate our – time to be featured and throw our support weight behind the campaign. This shoot can be found on the pages of the Australian Women’s Weekly September issue, which hits stands on Thursday 10th August.

“It has always been our mission to develop tools so that every Australian woman knows what their risks are and then take steps to manage their health. With the backing of The Australian Women’s Weekly we will be able to reach more women than ever before,” said founder of Pink Hope, Krystal Barter.

Guests sipped on Laurent-Perrier champagne, and formalities included a panel hosted by the esteemed Dr. Mary Rickard.

Pink Hope’s #KnowYourRisk campaign runs from August 7th to September 7th 2017. This campaign aims to encourage as many women as possible to participate in the Know Your Risk questionnaire at pinkhope.org.au/know-your-risk.

Source: Pink Hope