PrettyLittleThing have announced their latest campaign in support of breast cancer awareness month in aid of CoppaFeel!; a charity doing amazing things towards educating young people on the importance of being aware, in order to give everyone the best possible chance of surviving breast cancer.

This campaign is to help raise awareness of the importance of checking your breasts as it’s time to grab life by the boobs. Leading the way in helping raise awareness with an exclusive collection, as seen on our girl gang of inspirational and strong Queen’s Chelsey, Lauren, Leanne, Shannon & Toni, we’re striving to de-stigmatise, educate and spread nothing but body positivity.

The collection is part of a 23-piece nightwear and lingerie capsule. Love what’s underneath in underwear styles for the everyday, or kick back like the Queen you are in essential nightwear. Crush hard on yourself in barely-there lace lingerie sets, sultry satin styles or keep your evenings cosy and carefree with cute pjs in ‘grab life by the boobs’ and bespoke CoppaFeel! X PLT boob designs you can mix and match.

Speaking on the campaign, Chelsey Amanda who worked closely with PLT on the CoppaFeel! collection says; “This campaign means a lot to me as I have had breast cancer and know not only the struggle during treatment but also the struggle after. I found it very hard to find lingerie that can cover my scar and give me the confidence I once had. This collection has done just that, and I know it will do the same for many other women.”

“The range is to empower women who have gone through breast cancer and need a lingerie line that will remind them just how beautiful they are, bringing back their confidence and sexiness. These designs will also be a reminder for all women to regularly check their boobs which is so important.”

“The team at PLT are so friendly and filled with positive energy. The shoot was so much fun and working with the design team to bring my vision to life was amazing. I will be forever grateful to PLT for giving me this opportunity. It has already had a massive impact already on women I know who have shared the same experience, making them feel less fearful towards breast cancer and getting them checking their boobs regularly. It will save lives”.

Harri Lowndes, Marketing and Brand Partnerships Manager at CoppaFeel! Says; “We’re really excited to be working with PrettyLittleThing this Breast Cancer Awareness Month. We have worked with the brand for a number of years and we’re thrilled to see them launch a full collection in the name of boobs and with PrettyLittleThing’s incredible audience, we are going to be able to raise awareness amongst more young people of our life saving message of getting to know your normal.”

“At CoppaFeel! our mission is to ensure that all breast cancers are diagnosed early and correctly by educating everyone – guys, gals and non-binary pals – about their chests and encourage them to get anything abnormal checked out.”

Shop the collection available on www.prettylittlething.com

Source: prettylittlething