International trendsetter and fashion designer Whitney Port launched the inaugural Festival of Beauty campaign for Priceline Pharmacy last night at a star studded event at Sydney’s Doltone House. The night was attended by celebrities including Samantha Harris, Ada Nicodemou, media icon Ita Buttrose who all walked the pink carpet.

The highlight of the evening was the stunning catwalk show in which eight gorgeous models took to the runway – and in an unusual twist the focus was on their faces rather than the fashion.

The models unveiled the eight beauty looks designed as a collaboration between Whitney Port and Priceline Pharmacy Makeup Director Rae Morris. These looks, which serve to define what will be hot in beauty over the coming season, featured everything from feminine lavender tones, to dramatic blue-green eyeliner and moody dark lipstick.

The collaboration married Whitney’s keen eye for design with Rae’s makeup expertise, with the stylish duo taking inspiration from classic beauty themes from the past 50 years, and then giving them a modern makeover.

Priceline Pharmacy Festival of Beauty ambassador, Whitney Port said, “Seeing everything come together last night was such a great feeling. As a fashion designer I’m used to seeing my work on the runway, but watching the models come out in the beauty looks Rae and I designed for Priceline Pharmacy was so exciting. When we were working on this project we wanted to make sure the looks ranged from bold and fearless to feminine and pretty, and I think we managed to find something for every woman and every mood.

The looks allow you to be creative with your fashion choices as well. Woodstock Girl and Ballet Neutral work well for relaxed, casual outfits while Colour Pop and Minimalist Mod are more polished and would work well if you are more dressed up. Smokeshow and Dark Romance are more sexy and sultry, while looks like Lavender Eye and Deep Sea Goddess are much more daring. If you go with one of those you need a neutral outfit because your makeup will be your fashion statement!” said Port.

Priceline Pharmacy Makeup Director, Rae Morris, said “What I love about these looks is that they are achievable. They use a range of affordable products, easily available at your local Priceline, and you don’t need years of experience to be able to make them work for you. They are also really adaptable – you can play them up or down depending on how intense you want the look to be, and it’s easy to make them work just as well for different skin tones and age groups. These looks are also incredibly current and on-trend, so expect to see them everywhere from runways and magazine editorials to red carpets and music festivals.”

The Festival of Beauty campaign is a celebration of all things beauty. Head to priceline.com.au to get all the information on each look, plus tips and tricks from ambassadors Whitney, Rae and Sam.