Priceline Pharmacy has showcased a large tradeshow of new and cult products from 68 brands – including 27 exclusive brands and products – to more than 200 media and influencers at The Beauty Prescription PR event in Sydney.

General Manager Priceline Pharmacy, Tamalin Morton said, “We are famous for being the destination for health and beauty – a one-stop-shop for Australian women. We pride ourselves on being ahead of the trends and offering customers the latest, most innovative and sought after products. Our buyers travel overseas to research ingredients, trends, and products from across the world to stay ahead of the market to deliver products not seen anywhere else.”

Priceline Pharmacy announced exclusive key launches, including: Revolution, JS Health, Zoella and Aus Medic Co. Revolution is the fastest growing cosmetics brand globally and has cult status. It launches online in April and into stores in June.

The other new launches ranged exclusively at Priceline Pharmacy and showcased at the event included: Andalou Naturals, Beauty Bites, b.tan, Clear Skincare, Cremorlab, Daily Naturals, Ethique, Feather & Down, Hask, Kotia, Kristin Ess, Models Prefer, Nano Dryfix, Nature Box, Non Gender Specific, NYX Professional Makeup, Palmer’s, Real Techniques, Sashapure, The Base Collective, The Humble Co., The Quick Flick and TIGI.

Several Priceline Pharmacy store owners and investors attended the event to get a behind-the-scenes look at how the Priceline Pharmacy comes to life for media and influencers.

During the event, Priceline Sister Ita Buttrose, took to the stage to announce Priceline Pharmacy’s ambition to raise $1.5 million for the Priceline Sisterhood Foundation when its annual event kicks off in July. This campaign will see all 475 stores raise funds and awareness for the Foundation and the five charities it supports.

Source: Priceline